This 4 hour, intensive strategic planning exercise will allow your organizations to tap into the learning power of 50 of the sharpest minds in senior living, organized into a scenario simulation process designed to bring clarity to the most important issues that will impact senior living in the future. Led by a professional facilitator and key industry strategists, participants will work in groups to solve multiple challenges put forward around a hypothetical company at the crossroads of opportunity. As the group iteratively pushes through each challenge, industry leaders will provide relevant discussion around “what if” scenarios that place the questions around aging in place, and how it will impact senior living, in context throughout the exercise. You will walk away with greater insight, preferred strategies, and a new understanding of how future changes in consumer behavior, medical acuity, technology, economics and regulation will drive the decisions you make on behalf of your business.

CEO Chip Conley brings 20 years of experience in taking care of people. His expertise lies in creating optimal environments for customers who visit his 40 award-winning hotels, spas and restaurants across California. He has a unique formula and a proven track record for bringing out the best in his employees. Their corporate commitment and significant contributions to customer service have helped his organization reach nearly $200 million in revenue. In his best-selling book, Peak: How Great Companies Get Their Mojo From Maslow, Chip shares his prescription for success based on the iconic Hierarchy of Needs. His theory illustrates how employees, customers and investors are ultimately motivated by peak experience — and he demonstrates how to create these for each using real-world examples from his own company and others.

About Chip Conley
Chip is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company which recently celebrated its 20th anniversary. Named the Bay Area's Most Innovative CEO by the SF Business Times, Chip holds both a B.A. and M.B.A. from Stanford University.

Joseph Coughlin, Director of the world renowned MIT AgeLab and America's preeminent scholar on aging, will explore the great expectations of today's consumers combined with new technologies that will disrupt current assumptions and business models. Today's adult children research and validate their senior housing choices in person with family, and online. They expect technology — from smart toilets to smart walls — to provide 24/7 safety, security and social connectivity. They are also seeking creative financial products to pay for a better life for their parents and eventually themselves. During this highly interactive session, Coughlin will engage you to:

About Joseph Coughlin
Joseph Coughlin, Ph.D. is founder and Director of the Massachusetts Institute of Technology AgeLab. His research seeks to understand how demographic change, social trends and technology converge to drive future innovations. He was named by The Wall Street Journal as one of “12 pioneers inventing the future of aging.” He is a Fellow of The Gerontological Society of America and a recipient of one its highest honors — the Maxwell A. Pollack Award for Productive Aging.

For many senior living leaders, entering an ancillary business presents an opportunity to improve revenue and enhance market position in the face of reform and a changing healthcare landscape. These case studies will address the rationale and challenges behind real-life ancillary and extension business decisions, and will serve as a roadmap for those contemplating an extension of their own.

Senior living providers will gain market share by being flexible as they head into a future of changing consumer preferences and increased medical needs of residents. Entrepreneurs will share new approaches to acuity adaptable spaces, models for differentiated care in Assisted Living and Memory Care, and out-of-the-box ways to appeal to consumers' changing lifestyles, aesthetics, and affinities.

An undervalued component of IT spend rests in data integration and tracking metrics — and then leveraging that information. These elements will drive capital, consumer decisions, resident and employee management and referral strategies. Panelists will discuss how their organizations are structuring their current technology platforms so they can build toward a future where the right “dashboards” are available to the relevant stakeholders demanding this critical business information.

There is an ever increasing acuity of residents entering senior living. New residents are moving in later and with greater needs and service expectations. Current residents are demanding to remain in the most independent option possible, redefining what it means to “Age in Place.” Meanwhile, healthcare providers and payers grapple with ways to reduce the ever growing cost of long term care services. This new reality raises many questions for senior living providers who have traditionally viewed themselves as private pay and insulated from these challenges. Senior living operators, owners and investors will be impacted by these megatrends and need to determine their strategy to survive and thrive.

A social media and online strategy doesn't begin and end with Facebook. From staff- and customer-recruitment to resident retention and branding strategy, social media experts and leaders from senior living will discuss how a fully-integrated online and social media strategy can help you build your brand and better serve residents, potential customers, staff and your community.

When consumers are looking to choose the right setting for a loved one with cognitive difficulties, they come armed with facts and information from a wealth of sources. They come to your facilities with preferences and ideas for environments, programming, engagement and safety. A panel of senior living providers and memory care experts will share their differing approaches to memory care today as well as their plans to differentiate in the future.

Acute and post-acute providers will increasingly need to partner with senior living to effectively manage patients in lower-cost settings, like assisted living or housing with services. Key strategists and providers from senior living and across the continuum of care will discuss the role senior living providers are playing, and what bridges need to be built to succeed with this emerging market opportunity.

Managed care, Medicaid, Medicare and commercial retiree plans look to produce greater value at lower cost, ultimately driving more business to senior living. How can senior living prepare for this opportunity and take advantage of this ideal environment?

Not only will residents and families ask for new technologies, but they have the potential to affect ROI, and realign or reduce staffing. Experts will explore the ubiquity of mobile and other assistive and predictive technologies that will change how senior living is built.

As healthcare reform continues to push for “lower cost care in a more independent setting,” the prevailing belief is that home care and ADL assistance are positioned for growth. For senior living, this means the challenge of competing against home will become even greater. Hear from a panel of best-in-class CEOs on how they now make their case to consumers about the advantages of senior living, and a compelling vision for winning market share in the future.

Partnerships across the healthcare continuum are on the rise, especially in this post-reform world where coordinated care is now part of everyone's lexicon. This session will bring together top executives in post-acute care and senior living to discuss different partnership models within the senior living industry as well as trends related to affiliations, mergers and acquisitions with Home & Community-Based Services providers.

We'll wrap up what we've heard throughout the conference and recap the tangible action steps needed to keep senior living moving forward into the future.