Executive Program

Our 2022 program "Boldly Forward: Workforce, Marketing, New Models" features original content designed to stimulate fresh thinking around staffing, marketing and new models.

Sunday, March 13, 2022  Recreation, Education & Networking

8:30 AM - 2:00 PM


  • San Diego Zoo Tour
  • Catamaran Cruise
  • Senior Living 100 Golf Outing (Executives Only)
  • Tortilla & Ceviche Class

3:30 - 5:30 PM

Opening General Session

Diversity, Equity, Inclusion & Belonging in Senior Living

Take a deep dive into the social fabric of your organization, from governance to employees, as we analyze the current state of DEI&B in senior living and ask two critical questions: what should our DEI&B look like; and how do we get there?

Part I: The Journey to Genuine DEI&B

Brian Reaves, former Dell Technologies DEI&B expert, taps into his 30+ years of experience in building successful DEI&B cultures to explore what it means to be a socially-balanced organization.

Part II: Executive Workshop

A hands-on exercise to identify what it means to embrace diversity, equity and inclusion.

5:30 - 7:00 PM

Welcome Reception

Monday, March 14, 2022  Education & Networking

7:00 - 8:00 AM


8:00 - 8:50 AM

General Session

CEO Panel: Moving Senior Living Boldly Forward

Building on more than 60 interviews with senior living CEOs, we answer the questions: Do we have the right care, the right workforce and the right models for long-term success?

9:00 - 10:00 AM

General Session

It’s a Digital Marketing Revolution
Fully understand how transforming your marketing from traditional to tech-savvy can generate quality leads in the increasingly complex era of digital engagement.

10:00 - 10:40 AM


10:40 - 11:10 AM

General Session

Bolstering Your Brand Beyond the Basics

A branding expert shares how developing a strong, cohesive brand can differentiate you from your competitors, build trust and loyalty and attract prospective residents.

11:10 AM - 12:15 PM

General Session

Building the Bridge to Home-Based ‘Residents’

Explore emerging in-home models (a CCRC without walls, a conventional home care business, and a virtual membership program) established by existing operators who capitalized on consumer demand for home-based solutions.

12:15 - 1:15 PM


1:15 - 2:50 PM

Concurrent Sessions

Case Studies: Innovative Adaptations to Market Dynamics

Eight innovators and disruptors harnessed the recent economic headwinds and demographic tailwinds to generate creative solutions for future residents' expectations:

  • Pushing the Envelope on Design
  • Going Green with Sustainable Living
  • Offering Affordable Mid-Market Options
  • Engaging Residents through Technology
  • Coordinating Care in the Community
  • Creating a Multi-Generational Model
  • Promoting Affinity-Based Living
  • Tracking Social Determinants

3:00 - 4:30 PM

Speed Meetings

These fast-paced meetings conveniently connect operators with innovative solution partners. You will gain fresh insights, learn about different solutions, and perhaps find a new business partner.

6:00 - 8:30 PM

California Dreamin' Reception & Dinner

Tuesday, March 15, 2022  Recreation, Education & Networking

7:00 - 8:00 AM


8:00 - 9:00 AM

2022 Keynote Speaker

The global expert on workplace culture discusses what it takes to become the employer of choice.

9:00 - 10:00 AM

General Session

C-Suite Imperatives to Solve the Staffing Crisis

All topics are on the table for this no-holds-barred CXO panel on sourcing and keeping talent in the most challenging labor market of a generation.

10:00 - 10:40 AM


10:40 AM - 12:00 PM

General Session

Big Ideas in Staffing from Senior Living & Beyond

Five inventive workforce solutions applicable to every operator.

12:00 - 1:00 PM


1:00 - 2:30 PM

General Session

Live Focus Group: Senior Living Employees, Past & Present

Gain a raw, unvarnished view of the forces driving your workforce to stay or leave your organization – straight from the source.

2:45 - 5:15 PM


  • Aviara Spa
  • Elfin Forest Conservancy Hike (Designed for All Skill Levels)
  • Tequila Tasting

6:00 - 8:00 PM

Coastal Campfire Dinner

Wednesday, March 16, 2022  Networking

7:00 - 8:30 AM

Farewell Breakfast